I got this quote by Jeff Bezos from my friend Colin. I found it insightful not only as a business owner, but also its implication to designers all around. It brings to mind what the great Raymond Loewy said, “Between two products equal in price, function and quality, the one with the most attractive exterior will win.” Part of what makes most products great is the design.
Jeff Bezos to Charlie Rose:
“Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great product. So you could win with a mediocre product, if you were a good enough marketer. That is getting harder to do. The balance of power is shifting toward consumers and away from companies…the individual is empowered… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. If I build a great product or service, my customers will tell each other.”