Marshmallow Head

When I first saw this my immediate thought was, “Boy if old bike helmets were nerdy no one stands a chance with one of these.”  I then learned that Hövding is supposed to work like an airbag in a car and only deploys when it senses abnormal movements.  My question is then, what exactly is an abnormal movement? Is some kid going to loose his balance on his bike a for a couple seconds and whamo hello marshmallow head.

The idea then is that it stays hidden in a scarf untill duty calls and it pops out and inflates. Designed by Anna Haupt and Terese Alstin and was one of the winners for this years INDEX awards.



About sean favero

Designer with furniture as a medium. Seeking to create long lasting good quality designs.
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One Response to Marshmallow Head

  1. Megan says:

    Oh this is great! I love how chic they’re trying to make it. But, models might need it you know…they are really tall and easily drunk. One little trip and wammoo their head against that runway, and in a coma for 20 years.

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