When I first saw this my immediate thought was, “Boy if old bike helmets were nerdy no one stands a chance with one of these.” I then learned that Hövding is supposed to work like an airbag in a car and only deploys when it senses abnormal movements. My question is then, what exactly is an abnormal movement? Is some kid going to loose his balance on his bike a for a couple seconds and whamo hello marshmallow head.
The idea then is that it stays hidden in a scarf untill duty calls and it pops out and inflates. Designed by Anna Haupt and Terese Alstin and was one of the winners for this years INDEX awards.